Turn everyday obstacles into opportunities for growth.

A company does not always lack ideas. Sometimes it lacks the right tool, the right information or the time needed to move forward.

Axplify Services supports you from the initial understanding of your needs through to deployment. We combine digital development, automation, data, artificial intelligence and marketing strategy to build solutions that deliver real value to your business.

01

Websites, applications and business platforms

A digital solution should not only look good. It should simplify an action, solve a problem and support your growth.

We design websites, applications and business platforms around your users and operational processes. Every journey is made simple, even when the underlying business rules are complex.

The problem we solve

Your teams use several disconnected files or tools, your customers encounter friction in their journey, or your activity still depends on many manual operations.

What we can implement

  • Multilingual corporate and commercial websites
  • Web and mobile applications adapted to your business
  • B2B and B2C platforms with dedicated user areas
  • Simple and secure administration interfaces
  • Booking, ordering and subscription journeys
  • Connections to your existing tools, databases and APIs

What your company gains

  • A simpler experience for customers and teams
  • Better centralisation of information
  • Fewer manual entries and operational errors
  • A solution able to evolve with your business
02

Operations automation

Your teams should spend their time making decisions and serving customers, not repeating the same tasks.

We identify the operations slowing down your activity and build reliable, traceable automations adapted to your business rules.

The problem we solve

Files must be prepared every week, information is copied between several tools, follow-ups are forgotten or some tasks still depend entirely on human intervention.

What we can implement

  • Automation of administrative and commercial tasks
  • Automatic generation of documents and reports
  • Approval workflows and validation processes
  • Automatic alerts for delays and anomalies
  • Synchronisation between tools and databases
  • Orchestration of scheduled processes

What your company gains

  • Shorter processing times
  • Fewer errors and forgotten tasks
  • More consistent and better-controlled processes
  • More time for higher-value activities
03

Data and decision support

Your data becomes valuable when it helps you understand what is happening and make decisions faster.

We organise, clean and combine your data to turn it into readable, reliable indicators that your teams can use directly.

The problem we solve

Your data is scattered, figures differ from one file to another, reports take too long to prepare or management lacks a clear view of performance.

What we can implement

  • Design of datamarts adapted to business needs
  • Definition of KPIs and calculation rules
  • Data cleaning and quality control
  • Operational and management dashboards
  • Centralisation of several data sources
  • Automated alerts and indicator monitoring

What your company gains

  • Reliable figures understood by everyone
  • A faster view of performance
  • Decisions based on facts
  • Better detection of gaps and opportunities
04

Applied artificial intelligence

Artificial intelligence becomes useful when it addresses a clearly identified decision, task or opportunity.

We integrate AI into practical use cases: supporting teams, analysing documents, recommending actions, qualifying prospects and anticipating behaviour.

The problem we solve

You want to use AI but do not know which use case to prioritise, how to integrate it into your tools or how to control the reliability of its responses.

What we can implement

  • AI assistants and copilots adapted to your business
  • Predictive models and scoring systems
  • Recommendation engines and Next Best Action
  • Automatic analysis of documents, text and audio
  • Voice agents for reception and qualification
  • Computer vision and object detection

What your company gains

  • Teams better supported in their decisions
  • More precise personalisation of actions
  • Faster identification of opportunities
  • Practical use of large volumes of information
05

CRM and commercial performance

A commercial opportunity is more likely to succeed when it reaches the right person, at the right time, with the right message.

We structure customer data, opportunities and commercial actions to help your teams prioritise, follow up and convert more effectively.

The problem we solve

Customer information is scattered, opportunities are not properly tracked, follow-ups depend on individual files or teams do not know which prospects to prioritise.

What we can implement

  • Structuring and centralisation of customer data
  • Opportunity and follow-up management
  • Customer and prospect segmentation
  • Propensity and commercial priority scoring
  • Automation of campaigns and contact actions
  • Commercial performance dashboards

What your company gains

  • Better customer knowledge
  • Fewer forgotten opportunities
  • Better-targeted commercial actions
  • Progressive improvement in conversion rates
06

Architecture, security and deployment

A reliable solution must remain secure, maintainable and efficient long after it is launched.

We design the technical architecture, access rights, roles and deployment processes while taking security and future growth into account from the start.

The problem we solve

Your solution must support several user profiles, protect sensitive information, evolve over time or be deployed without interrupting operations.

What we can implement

  • Frontend, backend and database architecture
  • Authentication and role management
  • API and access security
  • Logging and action traceability
  • Containerisation with Docker
  • Automated deployments and environments

What your company gains

  • Better protection of your data
  • Access rights adapted to each user
  • More reliable deployments
  • A technical foundation ready to evolve
07

Analytics, tracking and digital performance analysis

You should not invest in visibility without knowing what truly attracts, engages and converts your visitors.

We implement reliable tracking of your digital journeys to connect visitors, campaigns, prospects and sales within a single view.

The problem we solve

You know your overall traffic but cannot clearly identify which campaigns, pages or actions generate forms, baskets, sales or revenue.

What we can implement

  • Audit of your website and traffic sources
  • Definition of KPIs and creation of a tracking plan
  • Installation and configuration of Google Tag Manager
  • Configuration of Google Analytics 4
  • Tracking of clicks, forms, baskets and transactions
  • Connection of CRM, advertising and e-commerce data
  • Data centralisation in BigQuery when appropriate
  • Creation of custom Looker Studio dashboards

What your company gains

  • More reliable digital data
  • A clear understanding of the conversion funnel
  • More accurate measurement of return on investment
  • A dashboard updated automatically
  • Marketing decisions based on real indicators
08

Lead generation and closing support

Attracting more visitors is not enough. You need a journey capable of turning them into opportunities and then into customers.

We connect acquisition, content, forms, qualification, CRM and follow-ups to build a clearer and more efficient commercial funnel.

The problem we solve

Your company receives too few qualified enquiries, loses prospects after the first interaction or lacks a clear method for following opportunities through to closing.

What we can implement

  • Design of conversion-focused landing pages
  • Qualification forms and journeys
  • Prospect segmentation and scoring
  • Connection of leads to the CRM
  • Automated follow-up actions
  • Prioritisation of commercial opportunities
  • Monitoring of the sales funnel and conversion rates
  • Support in structuring closing stages and sales arguments

What your company gains

  • Better-qualified prospects
  • Faster handling of enquiries
  • Better visibility over the commercial pipeline
  • Fewer lost opportunities
  • Progressive improvement in conversion rates
09

Marketing strategy, visibility and online image

Before communicating more, you need to understand what your market expects, what your competitors offer and what makes your company credible.

We analyse your environment, positioning and customer journeys to build a coherent, measurable marketing strategy adapted to your resources.

The problem we solve

Your company lacks visibility, its message remains unclear, its marketing actions are inconsistent or it does not know how to differentiate itself from competitors.

What we can implement

  • Market research and analysis of customer expectations
  • Competitor benchmarking and best-practice analysis
  • Analysis of positioning and online image
  • Clarification of target audiences and messages
  • Definition of channels and content plans
  • Formalisation of marketing processes
  • Improvement of discovery and conversion journeys
  • Implementation of monitoring indicators

What your company gains

  • Clearer positioning
  • A more coherent and credible image
  • Better-structured marketing actions
  • A better understanding of the market
  • Visibility built around measurable objectives

How we work

A clear approach, from the initial need to the final result.

We do not begin with technology. We begin by understanding what is blocking your progress, what needs to change and how the improvement will be measured.

01

Understand

We analyse your activity, users, data and processes to identify the real need.

02

Build

We define a clear, prioritised solution adapted to your teams before developing the features.

03

Deploy and improve

We secure the deployment, measure the results and improve the solution according to actual usage.

Your next project

You have identified a problem, but not yet the right solution?

Tell us about your business, difficulties and objectives. We will help you structure the need and identify the most useful actions.

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