Analytics and tracking

Analytics, tracking and digital performance analysis

You should not invest in visibility without knowing what truly attracts, engages and converts your visitors.

We implement reliable tracking of your digital journeys to connect visitors, campaigns, prospects and sales within a single view.

The problem we solve

You should not invest in visibility without knowing what truly attracts, engages and converts your visitors.

You know your overall traffic but cannot clearly identify which campaigns, pages or actions generate forms, baskets, sales or revenue.

What we can implement

  • Audit of your website and traffic sources
  • Definition of KPIs and creation of a tracking plan
  • Installation and configuration of Google Tag Manager
  • Configuration of Google Analytics 4
  • Tracking of clicks, forms, baskets and transactions
  • Connection of CRM, advertising and e-commerce data
  • Data centralisation in BigQuery when appropriate
  • Creation of custom Looker Studio dashboards

What your company gains

  • More reliable digital data
  • A clear understanding of the conversion funnel
  • More accurate measurement of return on investment
  • A dashboard updated automatically
  • Marketing decisions based on real indicators

Analytics and tracking

When is this service a good fit?

This service is relevant when you invest in a website or campaigns but cannot clearly tell which sources, pages and actions generate leads, sales or business value.

Common use cases

  • Google Analytics 4
  • Google Tag Manager
  • Consent Mode and cookie management
  • Form and CTA tracking
  • Funnels and business events
  • Campaign attribution
  • Marketing dashboards

Analytics and tracking

Frequently asked questions

01

Can you work with tracking that is already installed?

Yes. We can audit events, duplicates, consent, conversions and data quality before correcting or restructuring the measurement plan.

02

Can we track clicks on important buttons?

Yes. We can track CTAs, forms, downloads, calls, product interactions and other events that genuinely matter in your conversion journey.

03

How do you handle visitor consent?

Tracking must respect consent choices. We configure tags and events so they fire in line with the cookie policy and applicable requirements.

How we work

A clear approach, from the initial need to the final result.

We do not begin with technology. We begin by understanding what is blocking your progress, what needs to change and how the improvement will be measured.

01

Understand

We analyse your activity, users, data and processes to identify the real need.

02

Build

We define a clear, prioritised solution adapted to your teams before developing the features.

03

Deploy and improve

We secure the deployment, measure the results and improve the solution according to actual usage.

Your next project

You have identified a problem, but not yet the right solution?

Tell us about your business, difficulties and objectives. We will help you structure the need and identify the most useful actions.

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Discuss your needs